
It's not often that I am accused of "misrepresenting the mission and values of" anything, yet Mr. Tim McEwen, the CEO of Study Island, did just that today.
I do not know what the missions and values of the corporate folk over on the island. I suspect that their primary mission is to make money, and I've lived in this land long enough to know not to question that--in turn, I ask Mr. McEwen not to ride some mythical high horse. He makes a fatuous accusation. I will respond with his own company's words.
Nashworld has already made a spirited defense in the comments of the last post, but there's still plenty to chew on.
And yes, I am having fun.
And yes, I am having fun.

I stand behind my words--teachers monitoring a child's time on-line is more creepy than Santa's Naughty or Nice fetish. Let us be clear--we are talking about 9 year olds.
This is from a Study Island Training Manual:
When introducing Study Island to students, be sure to communicate the data that is available to teachers on what they do. This will help hold them accountable for all they do in the program.Dana is a third grader. She can show her age without using all her fingers. She is a child. She worships her teacher. She has dry heaves at night because of your program.
Create a fake student user and record some stats under that user. Then, in class, pull up the reports that are recorded for that fake student on a projector screen. Go through the stats with the students and show them all of the stats that teachers can pull such as time spent on each topic, missed questions, etc.
By doing this, you will be demonstrating that work in Study Island is tracked and off task behavior should decrease.
Tell me how creating a fake user account to demonstrate her teacher's power differs from bullying?
It gets better. Suppose it's May, 78 degrees outside, and some slick tyke elects to blow through the test bank.
If the website senses that the child might (*gasp*) be guessing, it will automatically activate a "guessing detector" that forces the child to wait 10 seconds before allowing the child to enter an answer.
10 seconds of staring at a frozen screen. Welcome to power, little one.
Still not sold?
You can convert the questions to a game called the "Splat Game." Children must get their lady bug across the road before a car runs over it, hence the, um, splat.
Mr. McEwen, do you have any children under your roof? Do you see Dana as anything more than part of your market share?
Moreover, doing well on high stakes assessments is a by-product of content mastery gained through Study Island, not a goal in and of itself.
I'm all ears--how is Study Island more than a test bank tailored specifically to state testing?
What appeal does Study Island hold for administrators beyond a promise of improving their students' test scores?
I do not want to minimize the pressure felt by administrators today--the NCLB goal of 100% proficiency by 2014 reflects either an inexplicable grasp of math by our previous administration or a cagey attempt to cripple public education. (Maybe both?)
You are providing a service. No need to hide behind a banner of righteousness or chase after a small-time blogger with some nonsense about misrepresenting values.
Hey, I'm a retired board certified pediatrician--why not offer me a reasonable fee to endorse your product? It's a win-win.
I get a little pocket change. You get a bona fide pediatric endorsement.
And Dana? Hey, she's just a neurotic 9 year old who's going to be tested no matter what we do. We're just here to help.
Really.
It's in our mission statement.


10 comments:
For those of you reading this blog and the negative comments directed toward Study Island, I only ask one thing -- Go to our website, www.studyisland.com, and view the customer video testimonials, customer stories of success and case studies. There is a reason why Study Island is used by over 20,000 schools and 9.5mm students, and has a renewal rate of over 80% for first year customers and 90% for customers using our program for two or more years. It is fun, engaging and helps students learn.
Tim McEwen
CEO
Study Island
Dear Mr. McEwen,
No worries--this blog is a tiny island in a big, big sea. I am, however, disappointed that you did not spell out the mission and values held by the folks on Study Island.
Alas, I'll have to look for some other product to endorse.
Cheers!
Our school used Study Island for awhile on a "test case" basis. There were no significant gains in test scores, so the district abandoned it. There were, however, significant drops in the motivation to read.
You can quote that in your testimonials, Mr. McEwen.
Incidentally, the negative comments aren't directed at you. They are directed at the impersonal process of standardization and mass marketing. Call me a crazy edu-anarchist if need be.
Mr. McEwen: As a teacher I've noticed, sadly, most parents believe the line that mastering standards, memorizing factoids, and getting high grades produces an educated person. Looking around at the sad state of the world, run by valedictorians and "the top 10%", I think we need to look beyond simplistic metrics. I applaud Mr. Doyle for trying to get teachers, parents and yes, businessmen, to reevaluate the meaning of "success" and to help kids in the process.
@ bill - "a world run by valedictorians and "the top 10%"
Seriously? Where have you been the past eight years? Do you really believe that this is necessarily true? The thoughts in my head right now are making me consider both a wicked case study and the associated EdD with it.
Actually no, not that I'd likely waste an EdD on such a protracted case study. I already know far too many examples of the "top 10%" who struggle to run their own affairs.
On the other hand, I know another ton of folks (one quite intimately) who were identified by a ton of other "gifted" or otherwise "accelerated" programs for whom the almighty pursuit of GPA was just not remotely enough of a draw.
I agree- these sad metrics are the only things we are smart enough to legislate. Really- it is reflection over ideas like this one that make me think I might spend less future time chasing a doctorate... and more chasing political office.
I still harbor a tiny bit of hope that an idealist can make a difference even in a big big world.
Sean
My daughter is a gifted student and is currently having to use study island as directed by her English teacher. I sat with her through a number of tests and read aloud the examples of prose and poetry offered in the test questions. My reaction is that I have never seen such worthless drivel in my entire life.
Obviously the people at study island are too tight fisted to pay for quality content and have stuffed the exams with whatever crap they could find for free or next to nothing. Even the questions and answer choices had glaring grammatical errors. I say this because my mother was an English major and I was raised constantly being corrected on my grammar (suffering childhood but at least I have a decent mastery of the English language).
What I am seeing in study island (I am deliberately NOT capitalizing their name in case you are wondering) is nothing more than a bunch of people who chose to take the cheap and quick route to throw together a testing system that does nothing to really teach the student anything at all. If anything at all is being accomplished, it is the humiliation and frustration that the kids are feeling when they are forced to use this system as part of their grade.
McEwen states that all I need to do is to check out the endorsements on his site and see for myself just how much people are in love with his system. Selective endorsements on a website are NOT what I would consider reliable evidence of a quality site. Look at any scam site selling real estate money making programs or erectile dysfunction remedies and you will see the exact same type of endorsements. No - what you really need to do is to fire up Google and check out independent blog and opinion sites such as this one and see what the real people out there are saying.
Do your homework and you will learn . . .
I am a Study Island administrator at a charter school. This will be our 2nd year using Study Island. I am putting together a training PowerPoint for our teaching staff and that is what lead me to this blog.
I found last year that the Study Island test questions lined up well with the state standard test questions and it did really help prepare the students for end of year testing. Even though I do not believe that mastering standards, memorizing factoids, and getting high grades produces an educated person the reality is that this is the way our government has chosen to measure the success of a school. State mandated tests measure the schools ability to teach specific standards not the student’s ability to master them.
I just completed several online classes and all of the tests I took to evaluate what I learned were in the same format as Study Island questions are. Read material and answer multiple choice questions. Many high schools use web based tests or computer generated tests and of course there is always the ACT and SAT but maybe Dana's therapist could get her a exemption from these test because she gets dry heaves at night when she has to exert her brain too much.
As for poor Dana who is traumatized by the fact that the teacher may have some expectations of her is utterly ridiculous. I suppose if a child who is melting in the unbearable 78 degree weather decides to blow through a test then the program should award them with a "You tried your best award" just so her self esteem is not damaged. I just wonder what poor Dana would do if she lived in Arizona and had to take the AIMS test in April when it is 95 degrees. The bottom line is that the states require the children to take these tests and the schools are responsible for preparing the students to take the test. Study Island is just a tool to use that helps prepare these students. As for our school we will use Study Island again this year and hope that it helps to raise the score of our school overall. You would probably be surprised to know that I am very anti-government run schools and really do not like state mandated testing but I don't really have a better answer right now and my job is to help the children to master the standards so that is what I will strive to do.
Dear Anonymous #1:
I suspect that the reason the Study Island folk put out the stuff they do is because it has been selling. If school administrators with less discerning eyes will pay for what Tim McEwen sells, then what you see as "tight fisted" might be translated into "profit margin" in the books.
I don't think your words are going to find their way to the testimonials on Study Island, but I enjoyed them here.
Dear Anonymous #2:
OK, I'll bite, though I'm not convinced you're not a disgruntled student posing as a Study Island administrator.
"Even though I do not believe that mastering standards, memorizing factoids, and getting high grades produces an educated person the reality is that this is the way our government has chosen to measure the success of a school."
Leaving aside "mastering standards" (which is fine if the standards make sense), "the reality is that" you have chosen to accept money to administer a program that feeds into the insanity of high stakes testing even though you "do not believe that...produces an educated person."
OK, plenty of folks compromise their lives--the economy's in a rut, baby needs shoes, we all do what we have to do. So what do you do next? You've taken ad hominem to a new level and attack the child (ad pueri?)
"(M)aybe Dana's therapist could get her a exemption from these test because she gets dry heaves at night when she has to exert her brain too much."
Yes, that's it--she's using her brain too much. Perhaps she sees through charlatans promoting programs they do not believe in. You yourself admit that your program is not designed to educate but to get schools over the testing barriers.
Your subsequent rant against Dana I leave to stand by itself as a reflection on your critical thinking skills.
"You would probably be surprised to know that I am very anti-government run schools and really do not like state mandated testing but I don't really have a better answer right now and my job is to help the children to master the standards so that is what I will strive to do."
I'm not surprised once I parsed what "very anti-government run schools" meant (and yes, that's ad hominem, mea culpa); that you now serve as a tool pushing the Federal agenda you oppose because that is your job may help explain your attack against a 9 year old child.
We've been using Study Island at my school for about 4 years, now. We use it primarily for math. It has helped enough that it is worth renewing the license every year. Sadly, many kids had to simply attempt the same standard over and over until it all clicked. And for some, that meant upwards of 900 questions over the course of a semester. We use it as a remedial math supplement, and it does what it is supposed to do; get the kids ready for the graduation test.
So Doyle, you'd suggest rebelling against the system that mandates the passing of these tests (these tests that have little bearing on the future success and/or citizenship of a person) and telling the principal that I will not subject the kids the rote craziness of Study Island? Or are you just speaking ideally...as in "in an ideal world we'd all blah blah blah"...?
Ideally, I agree with you, but as Anonymous II stated, the reality is quite the opposite. And yes, it sucks. But when Study Island is used supplementally, there is still room and time for a teacher worth his/her salt to teach to improve character and for true, long-term knowledge.
Until we devise a better way, this is capitalism, and the need was to rote-train the kids to pass these lame tests. Study Island rose to meet this demand. Can you blame them? I just don't feel that Study Island is the bad guy, as you're making them out to be.
Dear baronsmear,
(At least you did not call yourself "anonymous." Any chance you teach in the Cleveland area?)
I will answer your questions in a moment, but first I ask that you kindly and critically read your response. You might consider re-reading my post, as well.
Your words:
"Ideally, I agree with you, but as Anonymous II stated, the reality is quite the opposite. And yes, it sucks."
If you think it "sucks," why not work to change it? And why turn it into "rebelling against the system" rhetoric when it was a straightforward post outlining issues with Study Island?
I do not speak "ideally" if by that you mean I toss words into the air merely to soothe contorted souls--I'm mortal, I do not have that kind of time.
If you mean that ultimately my goals will fail in our given culture, yes, failure is always a possibility.
Again your words:
"Until we devise a better way, this is capitalism, and the need was to rote-train the kids to pass these lame tests."
What is capitalism? Our constitution (for what it's worth these days) proscribes a form of governance, not economics. While I do think that Mr. Duncan, Mr. Gates, and more than a few other CEOs would like us to believe that public schools exist for the betterment of their corporations, that is not the history nor the charge of public schooling in the States.
Have you shared your views with your supervisor, your principal, your BOE? You might be surprised at how many others agree with you that a lot of what we're doing "sucks"--if you believe this, help fix it.
Passively accepting a system you believe is broken is sad; working to change things is not "rebelling against the system." If it were, I would not be employed by my BOE.
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